Google Analytics

Google Analytics is a free web analytics tool provided by Google that helps you understand how users find and interact with your website or application. It is the most widely used solution today for monitoring website performance, optimizing user experience, and making data-driven decisions.

Key Features

• 1. Track website traffic: See the number of visitors, how long they stay, and which pages they view.

• 2. Analyze traffic sources: Identify where your visitors come from — Google Search, social media, email, ads, or direct visits.

• 3. Monitor user behavior: Understand how users interact, which pages are most engaging, bounce rates, and navigation paths.

• 4. Measure campaign performance: Integrate with Google Ads and other tools to assess marketing effectiveness.

• 5. Track conversions: Record key actions such as purchases, sign-ups, app downloads, or form submissions.

• Benefits

• 1. Helps you identify growth opportunities and understand customer needs.

• 2. Provides insights for improving website performance and user experience.

• 3. Supports data-driven decision-making for marketing and business strategies.